For Subscribers

A Mom's Tale Once upon a time, an enterprising mom saved a struggling franchise . . .

By Tracy Stapp Herold

Three-year-old Brittany has a constant supply of playmates. That's because every day she comes to work with her mother, Lisa Pascavis, who operates a Once Upon a Child franchise in Chandler, Arizona.

Pascavis worked as an assistant manager at a Gymboree and as co-manager of a Limited Too before answering an ad seeking a manager for Once Upon a Child, a children's resale store. Within a year, her experience helped raise the then-struggling store's sales. Pascavis, 33, and husband, Mark, 38, saw its potential and bought the shop in December 1999.

Another reason Pascavis jumped on the opportunity was because of Brittany, with whom she was pregnant at the time. "It was important to be with my child during her younger years," she says. With its play area that makes kids excited to shop with their parents, Once Upon a Child was perfect. "I could be a full-time mom and a full-time business owner." Even her older children, Amanda, 12, and Austin, 10, come in occasionally to help out.

The arrangement works well for Pascavis, whose store is so popular she had to double its size. Sales, which have tripled since she bought the store, were more than $500,000 in 2001.

Children aren't the only ones enjoying themselves in the store. Pascavis credits much of its success to her team of employees, who work hard at having fun. As Pascavis puts it, "You don't want to get so serious that coming to work is no fun."

Contact Source

Tracy Stapp Herold

BIZ Experiences Staff

Tracy Stapp Herold is the special projects editor at BIZ Experiences magazine. She works on franchise and business opportunity stories and listings, including the annual Franchise 500.

Want to be an BIZ Experiences Leadership Network contributor? Apply now to join.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for BIZ Experiencess to pursue in 2025.

Science & Technology

OpenAI's Latest Move Is a Game Changer — Here's How Smart Solopreneurs Are Turning It Into Profit

OpenAI's latest AI tool acts like a full-time assistant, helping solopreneurs save time, find leads and grow their business without hiring.

Social Media

How To Start a Youtube Channel: Step-by-Step Guide

YouTube can be a valuable way to grow your audience. If you're ready to create content, read more about starting a business YouTube Channel.

Business Solutions

Boost Team Productivity and Security With Windows 11 Pro, Now $15 for Life

Ideal for BIZ Experiencess and small-business owners who are looking to streamline their PC setup.

Money & Finance

These Are the Expected Retirement Ages By Generation, From Gen Z to Boomers — and the Average Savings Anticipated. How Do Yours Compare?

Many Americans say inflation prevents them from saving enough and fear they won't reach their financial goals.

Devices

This Mac and Microsoft Bundle Pays for Itself in Productivity

Give your productivity a much needed boost with this MacBook Pro outfitted with Microsoft Office for less than $450.