The Color of Money Stand out by using a different color scheme than your competition.

Nov 14, 2001

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When it comes to creating a strong brand identity, choose anarray of colors for your product and packaging that you can"own." Palettes that are too generic diminish yourproduct's presence. Aim to dominate your shelf position withcolor. Whatever colors the competition is using, use different mixto make your product stand out. One you find colors you like, stickwith them to build brand recognition. Your goal? Make that color sorecognizable that when consumers see it, they automatically thinkof your product.

Excerpted from 303 Marketing Tips: Guaranteed To Boost YourBusiness

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