Have A Backup Plan If at first you don't succeed...

May 15, 2001

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Don't be afraid to take risks-they often bring the greatestrewards. Just make sure you always have a backup plan. In case offailure, you have to be ready to change your strategy or theformula of the product to adapt to what the market wants. Youcannot look at a product and decide it's a failure, whensometimes it's not. There may be little details in a productthat are the cause of the failure, but not the concept itself. Tryto find out what it is about your product that isn'tworking.

Excerpted from 303 Marketing Tips: Guaranteed To Boost YourBusiness

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