Does Your Web Site Need Audio? Why it pays to add sound to your site

May 28, 2003

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Beyond the printed words and clever graphics, sound is a viableWeb page tool, when used properly. Human beings are hard-wired sothat we simultaneously process information on all sensory levels,whether or not we are conscious of doing so. In fact, studies haveshown that we are better able to absorb, retain and recallinformation when it is conveyed using multisensory methodologies.You can take advantage of this trait of the human mind byjudiciously using sound files on your Web site.

Excerpted from 101 Internet Marketing Tips For YourBusiness

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