Lady Gaga's Startup Just Went Out of Business Backplane was Gaga's vision for an online social network, a place where her fans could come and connect.

By Hilary Brueck

This story originally appeared on Fortune Magazine

Courtesy of Intel

It's a good thing Lady Gaga didn't quit her day job.

The celeb's startup for building online communities, Backplane, has burned through $18.9 million in funding in five years and is now out of business, TechCrunch reports.

Backplane was Gaga's vision for an online social network, a place where her so-called "little monsters" (that is, Gaga fans) could come and connect.

The startup fetched an original $40 million valuation back in 2011, Vanity Fair reports.

But the Fame Monster's bubble has since burst.

Backplane launched a single product, LittleMonsters.com, which was born out of Lady Gaga's fan website. The monsters site was billed as a high-end social media and photo sharing network:

The LittleMonsters.com page as it appeared in March 2015
Image credit: via Wayback Machine

Lady Gaga poured $1 million of her own cash into the launch, with Google Ventures, Menlo Ventures, and Google's Eric Schmidt also funding the endeavor.

But since the LittleMonsters.com launch, the company's seen little success. Now backplane has defaulted on its loans, forcing the company to go belly up, TechCrunch says. A group of investors has bought the company's assets, everything from the patents to the office space, and is planning to restart the business, TechCrunch adds.

Gaga's fumble comes just as many venture capitalists are tightening their own purse strings, slowing the era of billion-dollar tech startup valuations.

But Lady Gaga's days in Silicon Valley aren't over yet. The star recently partnered with Intel and Vox Media via her Born This Way Foundation for the new "Hack Harassment" project that will work to quell cyberbullying and sexual harassment on the Internet.

Hilary Brueck has been a contributing writer to Fortune since 2015.

Want to be an BIZ Experiences Leadership Network contributor? Apply now to join.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for BIZ Experiencess to pursue in 2025.

Science & Technology

OpenAI's Latest Move Is a Game Changer — Here's How Smart Solopreneurs Are Turning It Into Profit

OpenAI's latest AI tool acts like a full-time assistant, helping solopreneurs save time, find leads and grow their business without hiring.

Social Media

How To Start a Youtube Channel: Step-by-Step Guide

YouTube can be a valuable way to grow your audience. If you're ready to create content, read more about starting a business YouTube Channel.

Business Solutions

Boost Team Productivity and Security With Windows 11 Pro, Now $15 for Life

Ideal for BIZ Experiencess and small-business owners who are looking to streamline their PC setup.

Devices

This Mac and Microsoft Bundle Pays for Itself in Productivity

Give your productivity a much needed boost with this MacBook Pro outfitted with Microsoft Office for less than $450.

Money & Finance

These Are the Expected Retirement Ages By Generation, From Gen Z to Boomers — and the Average Savings Anticipated. How Do Yours Compare?

Many Americans say inflation prevents them from saving enough and fear they won't reach their financial goals.