Jeff Bezos Gets Slammed for Meager 690,000 Donation to Australian Wildfire Crisis The Amazon CEO's donation is less than he makes in five minutes

By Aaron Holmes Edited by Frances Dodds

This story originally appeared on Business Insider

AP Photo/Pablo Martinez Monsivais via BI
Jeff Bezos threw his weight behind the US military.

In a heartfelt Instagram post last week, Amazon CEO Jeff Bezos announced that the company will donate $690,000 to the Australian wildfire recovery effort. That's roughly how much money he makes in five minutes.

Australia's wildfires have devastated the country since they began in late July, killing at least 28 people and burning more than 2,000 homes. In a blog post, Amazon said it will channel the money to relief agencies geared towards helping victims and restoring wildlife.

The internet was quick to criticize the size of Amazon's donation, noting that it represented just a tiny fraction of Amazon's $936 billion market cap. By contrast, Facebook said it will donate $1.25 million, and celebrities including Kylie Jenner and Metallica both pledged larger donations than Amazon. Sex workers said they raised nearly double what Amazon pledged for the Australia wildfires by selling nude photos online.

Jeff Bezos alone makes roughly $78.5 billion per year, which breaks down to more than $215 million per day, or $149,353 per minute.

An Amazon spokesperson did not immediately respond to a request for comment.

People reacted to Amazon's donation with ridicule over the weekend.

Metallica announced last week that it would give $750,000 to fire-fighting efforts in Australia.

People pointed out that a model singlehandedly raised roughly $1 million by selling nude photos for charity last week.

The 20-year-old model is still raising money for fire relief.

Kylie Jenner, a billionaire with a significantly smaller net worth than Bezos, said she would donate $1 million.

Jenner's donation came after she faced minor backlash for an Instagram post about the fires that was criticized as tasteless.

By the end of the week, many were calling on Amazon to pledge a heftier sum.

Jeff Bezos alone makes roughly $78.5 billion per year, which breaks down to more than $215 million per day, or $149,353 per minute.

An Amazon spokesperson did not immediately respond to a request for comment.

Want to be an BIZ Experiences Leadership Network contributor? Apply now to join.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for BIZ Experiencess to pursue in 2025.

Business News

AI Will Create More Millionaires in the Next 5 Years Than the Internet Did in 2 Decades, According to Nvidia's CEO

Nvidia CEO Jensen Huang said that AI enables people to create new things, generating more opportunities to produce revenue.

Marketing

How to Make Sure ChatGPT Recommends Your Products — Not Your Competitor's

AI is changing how people shop — if you're still relying on SEO, you're already behind. Optimize for AI to stay visible.

Starting a Business

Her Self-Funded Brand Hit $25 Million Revenue Last Year — And 3 Secrets Keep It Growing Alongside Her 'Mischievous' Second Venture: 'Entrepreneurship Is a Mind Game'

Raised in a "very BIZ Experiencesial" family, Tanya Taylor always dreamed of starting a business of her own.

Starting a Business

The One Real Problem You Must Solve to Make Your Startup Succeed

Some of the most successful startups didn't start with a business plan. They started with a problem. More specifically — a personal pain point.

Business News

Gen Z Can't Get Enough of This 'Grandparents' Food — and Suppliers Can't Keep Up With Demand

Health influencers made cottage cheese so popular that companies are struggling to produce it fast enough.