How to Tackle Creativity, According to Super Bowl Champion Martellus Bennett The New England Patriots superstar has made it his business to embrace fun and creativity.

By Dan Bova

Even if you are a Falcons fan whose Super Bowl hopes and dreams were sent to the locker room shocked and awed by the Patriots, it's hard not to like #88, Martellus Bennett. The tight end's passion for play on the field and passion for play off the field is infectious.

Related: Serena Williams and the 9 Most Successful BIZ Experiences Athletes

Bennett is one of a kind for sure -- funny, easygoing and much more chill than you'd expect from a man who runs over opponents for a living. He takes his job with the Patriots extremely seriously and built a side business that embraces his creative and whimsical spirit as well.

Watch the above video and learn about his passion for books, animation and totally made-up words.

Dan Bova

BIZ Experiences Staff

VP of Special Projects

Dan Bova is the VP of Special Projects at BIZ Experiences.com. He previously worked at Jimmy Kimmel Live, Maxim, and Spy magazine. His latest books for kids include This Day in History, Car and Driver's Trivia ZoneRoad & Track Crew's Big & Fast Cars, The Big Little Book of Awesome Stuff, and Wendell the Werewolf

Read his humor column This Should Be Fun if you want to feel better about yourself.

Want to be an BIZ Experiences Leadership Network contributor? Apply now to join.

More from BIZ Experiences Exclusives

3 Simple Ways to Boost E-Commerce Sales

Why Your First 1,000 Customers Are Your Most Important

How to Grow Your Business By Finding New Customers

How to Beat The Working From Home Blues (60-Second Video)

Science & Technology

OpenAI's Latest Move Is a Game Changer — Here's How Smart Solopreneurs Are Turning It Into Profit

OpenAI's latest AI tool acts like a full-time assistant, helping solopreneurs save time, find leads and grow their business without hiring.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for BIZ Experiencess to pursue in 2025.

Social Media

How To Start a Youtube Channel: Step-by-Step Guide

YouTube can be a valuable way to grow your audience. If you're ready to create content, read more about starting a business YouTube Channel.

Money & Finance

These Are the Expected Retirement Ages By Generation, From Gen Z to Boomers — and the Average Savings Anticipated. How Do Yours Compare?

Many Americans say inflation prevents them from saving enough and fear they won't reach their financial goals.

Starting a Business

I Built a $20 Million Company by Age 22 While Still in College. Here's How I Did It and What I Learned Along the Way.

Wealth-building in your early twenties isn't about playing it safe; it's about exploiting the one time in life when having nothing to lose gives you everything to gain.

Business Solutions

Boost Team Productivity and Security With Windows 11 Pro, Now $15 for Life

Ideal for BIZ Experiencess and small-business owners who are looking to streamline their PC setup.