Hitting the Las Vegas Strip in Lyft's Self-Driving Car After 20 minutes of being shuttled around the Las Vegas Strip, I found myself almost disappointed by the simplicity of the demo -- it just worked.

By Dan Costa

This story originally appeared on PCMag

via PC Mag

Self-driving cars aren't new to CES, but the technology took a major leap forward this year -- Lyft is allowing anyone at the show to take a ride in a self-driving BMW 5 Series.

I was among the first in line, and after 20 minutes of being shuttled around the Las Vegas Strip, I found myself almost disappointed by the simplicity of the demo -- it just worked.

The trip came with some small caveats. There was a human "safety driver" sitting behind the wheel ready to take over if the car got into trouble, which does remove some of the drama of the ride. Local law also requires a human driver to operate the vehicle when on private property, like parking lots. Once we pulled into traffic however, the car was on its own.

We started at the Gold Lot parking area across from the Las Vegas Convention Center and headed to Caesar's Palace on the other side of the Strip. Traffic was light, but there were plenty of other cars on the road. This was very different from doing a demo on a controlled track.

Shortly after pulling into traffic, the car announced a lane change and executed it without incident. The car seemed to have a top speed of about 30mph, which is just about right for the crowded Strip. The car maintained a proper distance with the cars in front while moving, but pulled in close while stopped at a light. It seems strange to personify the driving, but the car seemed confident -- there was never a time when it didn't know what it was doing.

This particular vehicle was designed by Aptiv, formerly Dephi Automotive, but Lyft is working with a variety of technology companies. The 5 Series BMW looked like any other car on the road, but was loaded with sensors that constantly mapped its surroundings. A center-mounted dashboard showed passengers what the car saw, as it constantly scanned moving traffic and even pedestrians on the sidewalk.

This being Vegas, the car did have to adapt to some odd pedestrian behavior. Toward the end of our ride, three people tried to jaywalk across a four-lane road in front of us. I watched as the Lidar picked them up and made sure they were going to cross our lane. Desperate for an anecdote, I kind of hoped the pededstrians would go for it, but they prudently waited, and our car simply rolled by. Great for the preservation of human life, but not great for storytelling.

The Lyft self-driving car experience isn't just for tech journalists. Anyone within 500 yards of the Lyft booth will be able to hail a car and take it to one of 20 locations around the city during CES. You can't enter your own custom destination, but that gives Lyft something to work on for next year.

Dan Costa

Editor in Chief

Want to be an BIZ Experiences Leadership Network contributor? Apply now to join.

Making a Change

What It Takes to Go From Dead Broke to 6 Figures in 6 Months

Every change we need to make to prosper is within ourselves.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for BIZ Experiencess to pursue in 2025.

Science & Technology

OpenAI's Latest Move Is a Game Changer — Here's How Smart Solopreneurs Are Turning It Into Profit

OpenAI's latest AI tool acts like a full-time assistant, helping solopreneurs save time, find leads and grow their business without hiring.

Business Solutions

Boost Team Productivity and Security With Windows 11 Pro, Now $15 for Life

Ideal for BIZ Experiencess and small-business owners who are looking to streamline their PC setup.

Business News

Here's How Much Palantir Pays Its Top Tech Talent, From Software Engineers to AI Researchers

With stock up nearly 500% in a year, Palantir is booming. Here's how that translates into pay for its employees.

Starting a Business

I Built a $20 Million Company by Age 22 While Still in College. Here's How I Did It and What I Learned Along the Way.

Wealth-building in your early twenties isn't about playing it safe; it's about exploiting the one time in life when having nothing to lose gives you everything to gain.