Fandango Buys Rotten Tomatoes and Flixster Fandango claims the acquisitions will increase its own traffic to 63 million unique visitors per month.

By Tom Huddleston, Jr.

This story originally appeared on Fortune Magazine

Alberto E. Rodriguez—Getty Images for CBS Films

Online movie ticketing platform Fandango is adding a couple more names to its portfolio of cinematic sites.

Fandango said Wednesday it is buying movie review aggregator Rotten Tomatoes and Flixster from Time Warner's Warner Bros. Financial terms of the deal were not disclosed, though Warner Bros. will take a minority stake in Fandango as part of the transaction, according to the press release.

As part of the deal, Fandango -- itself owned by Comcast's NBCUniversal -- will have the ability to incorporate Rotten Tomatoes movie reviews, including the site's Tomatometer rating tool, into its ticketing platform. Fandango will also add its ticketing service to the Flixster mobile app, which provides movie information along with reviews from Rotten Tomatoes.

Flixster and Rotten Tomatoes together get 20 million unique visitors per month, and Fandango claims the acquisitions will increase its own traffic to 63 million unique visitors per month. Fandango attracted 1 billion visitors to its website in total last year, while U.S. ticketing increased by 81 percent.

"Our new expanded network will offer unparalleled capabilities for all of our exhibition, studio, and promotional partners to reach a massive entertainment audience with innovative marketing and ticketing solutions that benefit from original content, home entertainment products, "super tickets,' gifts with purchase, and other new promotional opportunities," Fandango president Paul Yanover said in a statement.

Wednesday's announcement marks the latest acquisition for Fandango, which, last month, bought streaming video service M-Go in another sign that the brand's digital network is expanding.

Tom Huddleston, Jr. is a contributor for Fortune Magazine.

Want to be an BIZ Experiences Leadership Network contributor? Apply now to join.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for BIZ Experiencess to pursue in 2025.

Science & Technology

OpenAI's Latest Move Is a Game Changer — Here's How Smart Solopreneurs Are Turning It Into Profit

OpenAI's latest AI tool acts like a full-time assistant, helping solopreneurs save time, find leads and grow their business without hiring.

Social Media

How To Start a Youtube Channel: Step-by-Step Guide

YouTube can be a valuable way to grow your audience. If you're ready to create content, read more about starting a business YouTube Channel.

Business Solutions

Boost Team Productivity and Security With Windows 11 Pro, Now $15 for Life

Ideal for BIZ Experiencess and small-business owners who are looking to streamline their PC setup.

Science & Technology

AI Isn't Plug-and-Play — You Need a Strategy. Here's Your Guide to Building One.

Don't just "add AI" — build a strategy. This guide helps founders avoid common pitfalls and create a step-by-step roadmap to harness real value from AI.

Starting a Business

I Built a $20 Million Company by Age 22 While Still in College. Here's How I Did It and What I Learned Along the Way.

Wealth-building in your early twenties isn't about playing it safe; it's about exploiting the one time in life when having nothing to lose gives you everything to gain.