Facebook Follows Snapchat and Instagram With its Own Version of Stories Currently available in Ireland, Stories lets people update their friends on their activities throughout the day.

By Tom Brant

This story originally appeared on PCMag

Manjunath Kiran | Getty Images

Facebook -- like Snapchat and Instagram before it -- is getting an ephemeral, video-based Stories feature.

The social network is testing Stories in Ireland, where as of today members can use the new format to share videos and photos with their friends that will disappear after 24 hours and won't automatically show up in their News Feeds.

The idea is that people will use their Facebook iOS or Android app to add photos and videos from their smartphone throughout the day, and their friends will tap through the stories to see what they've been up to. It's an opt-in approach, although if you want to make your story harder for people to ignore, you can set it to show up in people's News Feeds.

There will be camera effects, too, like masks and frames that you can add to videos and photos. Your friends can reply to or comment on your stories with a new accompanying feature called Direct, which is essentially a chat room. Like Stories, it is separate from the News Feed that makes up Facebook's bread and butter.

If the stories concept sounds familiar, that's because it is: Snapchat pioneered it nearly four years ago with its own Stories feature, and Facebook-owned Instagram copied it last summer. It's hardly surprising, then, that it would eventually show up on the world's largest social network, which described it as an evolution of how people share their lives online.

"The way people share today is different to five or even two years ago -- it's much more visual, with more photos and videos than ever before," a Facebook spokesperson said in a statement. "We want to make it fast and fun for people to share creative and expressive photos and videos with whoever they want, whenever they want."

For now, Facebook Stories is only available in Ireland, which has also served as a testing ground for some of the company's other recent projects, including a beta version of Direct. Facebook said that Stories will arrive in additional countries "in the coming months," along with some other new camera-related features.

Also today, Facebook overhauled how its Trending stories section displays, promising to show everyone the same items.

Tom Brant

News reporter

Tom is PCMag's San Francisco-based news reporter. 

Want to be an BIZ Experiences Leadership Network contributor? Apply now to join.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for BIZ Experiencess to pursue in 2025.

Science & Technology

OpenAI's Latest Move Is a Game Changer — Here's How Smart Solopreneurs Are Turning It Into Profit

OpenAI's latest AI tool acts like a full-time assistant, helping solopreneurs save time, find leads and grow their business without hiring.

Social Media

How To Start a Youtube Channel: Step-by-Step Guide

YouTube can be a valuable way to grow your audience. If you're ready to create content, read more about starting a business YouTube Channel.

Business Solutions

Boost Team Productivity and Security With Windows 11 Pro, Now $15 for Life

Ideal for BIZ Experiencess and small-business owners who are looking to streamline their PC setup.

Money & Finance

These Are the Expected Retirement Ages By Generation, From Gen Z to Boomers — and the Average Savings Anticipated. How Do Yours Compare?

Many Americans say inflation prevents them from saving enough and fear they won't reach their financial goals.

Starting a Business

I Built a $20 Million Company by Age 22 While Still in College. Here's How I Did It and What I Learned Along the Way.

Wealth-building in your early twenties isn't about playing it safe; it's about exploiting the one time in life when having nothing to lose gives you everything to gain.