Epson Is Creating a Printer That Won't Run Out of Ink for 3 Years The EcoTank is reportedly launching in September.

By Claire Groden

This story originally appeared on Fortune Magazine

The end of printer-related frustration might be drawing near.

Epson, the purveyor of printers and ink, is getting ready to launch a game-changing printer this September, according to Bloomberg. The EcoTank stores ink in deep wells that hold enough to print about 4,000 documents–almost twenty times the capability of current home and small business models.

The new printer will cost about $379 to start—far more than the $60 for a current Epson model. But owners of the EcoTank model will only have to buy $13 refill bottles to feed their tanks when they empty out, which Bloomberg says should happen every 3.5 years or so. In the long run, that's a much better deal than the current cartridge scheme.

The ink cartridges of old, which constantly need to be refilled, have posed a customer relations problem for Epson. While printers' low prices hook customers into purchasing their equipment, the frequent and high cost of ink enrages them. In 2006, Epson settled class action lawsuits brought by embittered customers who noticed some last drops of ink in cartridges that printers were refusing. Customers earned a $45 credit per printer, but Epson never admitted wrongdoing.

Claire Groden

Reporter

Claire Groden is a reporter at Fortune.

Want to be an BIZ Experiences Leadership Network contributor? Apply now to join.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for BIZ Experiencess to pursue in 2025.

Growing a Business

What Top Founders Know About Domains That Most BIZ Experiencess Miss

Top founders and VCs secure premium domains early to signal credibility, build trust and boost long-term brand equity and investor confidence.

Business News

Here's How Much Palantir Pays Its Top Tech Talent, From Software Engineers to AI Researchers

With stock up nearly 500% in a year, Palantir is booming. Here's how that translates into pay for its employees.

Starting a Business

I Built a $20 Million Company by Age 22 While Still in College. Here's How I Did It and What I Learned Along the Way.

Wealth-building in your early twenties isn't about playing it safe; it's about exploiting the one time in life when having nothing to lose gives you everything to gain.

Business News

75-Year-Old Billionaire Ray Dalio Just Sold His Last Shares in the Hedge-Fund Firm He Founded. Here's Why He's 'Thrilled About It.'

Dalio served in a variety of positions at Bridgewater Associates, including CEO, CIO and chairman, over decades.