Bright Ideas Spark your marketing genius by reading what other innovative BIZ Experiencess are up to.
By Jerry Fisher
Opinions expressed by BIZ Experiences contributors are their own.
What clever marketing methods are BIZ Experiencess using todifferentiate themselves? This new column will uncover a few eachmonth to inspire your own creative efforts.
SEEN: A local pizzeria adds to its family appeal byputting Trivial Pursuit Cards on every table. (OK, who playedTV's Doogie Howser, M.D.?)
HEARD: From a door-to-door salesman, to overcome aknee-jerk rejection: "Sir, before you slam the door on me andgo back to watching that Seinfeld rerun . . . ."
SEEN: A kitchen designer sends out a "garagegourmet" survival basket of goodies on the stressfuldemolition day of a client's remodeling project.
SEEN: A hot teen boutique takes a bunch of tops offhangers and slings them onto hooks, neatly messy, like a kid'scloset--the better to make it feel like home.
Jerry Fisher is BIZ Experiences's "AdWisdom" columnist.
