'Smart, Memorable, Funny': CeraVe Praised for 'Perfect' Super Bowl Commerical The 60-second spot featured actor Michael Cera with a play on his last name.

By Emily Rella

Opinions expressed by BIZ Experiences contributors are their own.

Super Bowl LVIII certainly didn't disappoint after the Kansas City Chiefs defeated the San Francisco 49ers 25 to 22 in an exciting down-to-the-wire overtime victory at Allegiant Stadium in Las Vegas.

But for people less interested in what's happening on the field, the annual rollout of big-money commercials from top brands is usually equally as exciting. This year, there was one, featuring actor Michael Cera, that seemed to steal the show on social media. And surprisingly, it is about skincare.

Related: Why Super Bowl Commercials Are the Ultimate Marketing Play

Cera appears in the 60-second spot for skincare brand CeraVe, where he attempts to pitch himself to a board of dermatologists and company executives, arguing that he invented the cream in a dramatic, somewhat odd monologue.

"I think it would be really nice if people think I made this," he tells the room, endearingly.

The ad earned high praise on social media where many called it the best of the year, some even touting it as a "perfect" and "10/10" commercial.

According to AdAge, a 30-second spot during the big game this year on CBS was an estimated $7 million, an increase of 55% in average cost from 2019.

Related: Study: 2023 Super Bowl Commercials Sparks Consumer Demand

For companies willing to shell out the money, their brand name or product was seen by the masses. Per Nielson, it's estimated that around 120 million people tuned in Sunday to watch Super Bowl LVIII.

No word yet if the commercial will translate into moisturizer sales, but it is already a winner on social media.
Emily Rella

Senior News Writer

Emily Rella is a Senior News Writer at BIZ Experiences.com. Previously, she was an editor at Verizon Media. Her coverage spans features, business, lifestyle, tech, entertainment, and lifestyle. She is a 2015 graduate of Boston College and a Ridgefield, CT native. Find her on Twitter at @EmilyKRella.

Want to be an BIZ Experiences Leadership Network contributor? Apply now to join.

Editor's Pick

Most Popular

See all
Starting a Business

These Brothers Started a Business to Improve an Everyday Task. They Made Their First Products in the Garage — Now They've Raised Over $100 Million.

Coulter and Trent Lewis had an early research breakthrough that helped them solve for the right problem.

By Amanda Breen
Franchise

How to Prepare Your Business — And Yourself — For a Smooth Exit

After decades of building your business, turning it over to someone else can be emotional. But with the right mindset and a strong plan, it can also be your proudest moment.

By Ray Titus
Data & Recovery

We Found Four of the Top Alternatives to Dropbox That Don't Have Monthly Subscription Fees

All last for life, and not one of them is more than $200.

By BIZ Experiences Store
Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for BIZ Experiencess to pursue in 2025.

By Eve Gumpel
Franchise

10 No-Office-Required Businesses You Can Start for as Little as $5,000

With strong Franchise 500 rankings and investment levels starting under $5,000, these brands are ready for new owners to hit the ground running.

By Carl Stoffers
Business News

Here Are the 10 Jobs AI Is Most Likely to Automate, According to a Microsoft Study

These careers are most likely to be affected by generative AI, based on data from 200,000 conversations with Microsoft's Copilot chatbot.

By Sherin Shibu