So, What Do You Think? When you need an objective analysis of the marketability of your product or service, software isn't afraid to hurt your feelings.
By Julia Miller
Opinions expressed by BIZ Experiences contributors are their own.
Sitting in your basement, pondering how best to market yourproduct or service? Even worse, is your idea of market researchquerying your closest friends at a weekend dinner party?
If you're nodding to either of these questions, know that atleast you're not alone. Many homebased BIZ Experiencess often jumpinto the ring without doing any extensive market research oranalysis.
However, instead of acting on sheer gut instinct (you can'talways trust your gut) or relying on the often subjective supportof your friends and family, consider using Business ResourceSoftware's Business Insight 5.0. Business Insight is a programdesigned to answer key questions, such as: Are your prices andfeatures competitive for your marketplace? How much do you need toinvest in marketing? What market segment is most likely to purchasewhat you have to offer?
Business Insight asks you nearly 500 questions about yourproduct, the market you're in, your competition and so forth,so be prepared to have a thorough grasp of your company'sintended products and services. The program then analyzes youranswers and assists you in creating a strategy. And don't sweatthe time investment-the program's Quick Start feature limitsthe process to about two hours; one hour for input and one hour forinitial feedback.
The program includes more than 35 charts and graphs to help youvisualize your business strategy, as well as links to over 100 Websites specializing in marketing and planning. It's also easy toinstall.
Business Insight costs $795, but that's pretty cheap foryour own personal consultant-you can view the program before youbuy by visiting http://www.brs-inc.com The programruns on Windows 95/98/NT 5.0.
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OfficeTeam, (800) 804-8367, http://www.officeteam.com
