Shape Up! If you want to start your own business, you'd better make sure you're in shape for it--emotionally, mentally and financially. Our three BIZ Experiencesial fitness tests will help you see if you've got what it takes to get through the start-up phase.

Congratulations: You've been bitten by the BIZ Experiencesial bug. The way you see it, it's time to reap the rewards of running your own show.

Sounds like a good plan, but are you sure you're emotionally, mentally and financially ready for what lies ahead? If not, your dream business could quickly become your worst nightmare.

Just like people who take up a fitness program of stomach crunches and jogging to get into better shape, you'll have to figure out where you need to shape up as an BIZ Experiences. Where are you strong and where are you weak? And how will you work on your weak spots?

Think of this article as your personal fitness trainer--for becoming an BIZ Experiences, that is. We're going to help you measure your BIZ Experiencesial fitness so you can get into tiptop emotional, mental and financial shape before you open for business.

1. Getting Emotionally Fit
Starting a business is like riding an emotional roller coaster with a loose seat belt. You'll wonder if you've made the right decision the moment it really hits home that you're generating your own paychecks now. You'll second-guess yourself every day. You'll ping-pong between feeling up and feeling down, sometimes within the same hour.

But the psychological baggage you'll carry around all day is only half the story: Friends and family will react to your decision to become an BIZ Experiences by dropping their emotional Samsonites on your doorstep, too. Maybe you're the first person they know who's brave enough to reject the W-2 lifestyle, and suddenly, they don't understand you anymore. Some people might refuse to see your new venture as a real job, feel jealous that you're willing to take a big risk when they're not, or delight in sharing horror stories of companies that went out of business. If they failed, you probably will too, right? Then there's the first time you'll hear your confused parents explaining your new life to others--or trying their best to explain it, anyway.

As a new BIZ Experiences, you could be "cutting yourself off from the family values you were raised with," says Ben Leichtling, founder of Leichtling and Associates LLC, a Denver management consulting firm. "You'll [hear] everything from 'I wish I had the courage to do that' to 'Have you seen a shrink?'"

The reactions of others will make you question both your business model and your sanity. On the one hand, you'll have to navigate the psychological undercurrents swirling around you. On the other, you'll have to get comfortable being the oddball in the family. Take an honest look at yourself. Is your self-confidence shaky? Develop a strategy for handling the criticism that will be heaped on top of your own insecurities, and think about how you'll stay positive about your business. It might be best to distance yourself from the pessimists in your life and lean on supportive people--other BIZ Experiencess who understand, for example--until you feel comfortable in your new role, Leichtling says.

Wondering if now's the right time to take the BIZ Experiencesial plunge? We asked Cheryl Thompson, the author of Fire Your Boss! The 19 Secrets of BIZ Experiencesial Success to share her tips.

What if your spouse doesn't want you to quit your day job? In this case, it's hard to distance yourself. You'll have to pinpoint the fear--which might be anxiety about how you'll pay the bills, concern that you'll be spending less time at home or something else. Spouses on the outside looking in "aren't in touch with the upside, the dream or how there's risk to being a [full-time] employee today," says Paul Rich, a strategic business advisor in the Seigel Rich division of accounting firm Rothstein, Kass & Co. PC in New York City. Talk about your business plan so your spouse can respect your decision and see the positives, not just the negatives.

Next, envision everyday life as an BIZ Experiences: You'll be the only one at the water cooler. How will you confront feelings of isolation, uncertainty and trepidation in planning a whole day on your own? "It's difficult going from a paycheck to a project-based mentality," says Judith Dacey, CPA and owner of Small Business Resources Inc., an accounting firm in Orlando, Florida, that works with start-ups. "The hardest person to manage is yourself."

Block out a whole work week on paper, just for practice. For example, you might allot two hours every day for marketing, another few hours for sales calls, a lunch break and so on. Before you know it, you'll find structure to your day, and becoming a full-time BIZ Experiences won't be such an emotional shock. Diving into a swimming pool is a lot less painful when there's water in it. "Being an BIZ Experiences is the hardest job there is in life," Rich says. "You want to go positively to where you're going."

1. I can bounce back from failure and disappointment.
2. I'm a self-starter who can work alone.
3. I'm comfortable with uncertainty and risk.
4. I complete every project I choose to take on.
5. I come through for people without failing them.
6. I'm able to hold my ground without caving in to pressure.
7. I can confront and resolve problems.
8. I can make final decisions amid uncertainty and conflicting advice.
9. My family understands my decision to start a business. They also realize that they will be a part of the business.
10. I can remain confident when others don't understand me or my vision for the business.

2. Getting Mentally Fit

Unfortunately, it's not enough to feel good about yourself.To succeed as an BIZ Experiences, you also have to know your stuff.While nothing equals work experience in the industry you'reentering, getting book smart--reading books and articles and takingseminars--can help you mentally prepare for the challenges ahead."Take as many seminars as you can," says KennethGoldberg, director of the Center for BIZ Experiencesship at National University inSan Diego. "What you don't know can hurt you."

An MBA will teach you how to be a CEO, but it might not teachyou everything you need to know about the start-up phase. To fillin your knowledge gaps, check with your local chamber of commerce,SBA office and Small Business Development Center (SBDC) for free orlow-cost seminars aimed at start-ups. Don't forget communitycolleges and universities, which are a great and sometimesunderused resource offering networking opportunities, seminars andguest lectures that explore business trends and issues.

A big part of getting mentally fit will revolve around yourbusiness plan, aresearch tool that makes you think about your business conceptin-depth, from your product and service to your customer and salesprojections. As you write it, you'll dig deep to discover yourcompetitive advantage, your competition, barriers to entry and thecustomer base you're targeting. Your business plan "shouldbe a compelling discussion," Rich says. "It's a signto see if you've done all your homework." Not to mention aconfidence-builder.

If you don't have a mentor,find one. It's important to have a seasoned pro in the wingswho will take an interest in your idea and be there to listen andoffer advice. A good mentor will evaluate your business plan andact as your coach during the start-up phase. "Next toevaluating your business plan, a mentor is probably the mostimportant thing," Goldberg says. Your business mentor might bea professor, someone at the SBDC, someone with the Service Corps ofRetired Executives (SCORE) or a successful BIZ Experiences. "Mostsuccessful BIZ Experiencess want to share their knowledge withpeople," Goldberg says. "It may lead to new business forthem, too."

Finally, take the time to learn the lifestyle of your chosenindustry, not just the business, says Mel Chasen, an BIZ Experiencesand the author of BIZ Experiencesship Made E-Z (Made E-ZProducts). Make lunch appointments with five successfulentrepreneurs in the industry you're pursuing to learn whatthey went through during the start-up phase. What was a typical daylike during their first year in business? How many hours did theyput in, and how did they stay motivated? What mistakes did theymake that you can learn from? How did they adapt early on tochanges in the market?

"You're making a transition. You know the field and theindustry, but you don't really know the lifestyle, thedowntimes, the depression," Chasen says. "[By learningthis], you'll start with a whole plan for how to do things andavoid the mistakes."

3. Getting Financially Fit

Getting in shape financially is easier said than done: ANationwide Financial/TechnoMetrica survey of 501 small-businessowners conducted in February 2003 found that only one-third feltthey had been prepared financially to start a business. Youdon't want to become a statistic, and you don't want to beturned down for financing because you look too risky to investors.So how do you get financially fit to be an BIZ Experiences?

It starts with a look at your personal finances. Sit down andestimate the impact of the business on your family's personalfinances for the next three years, then work out a new householdbudget. Make sure your family understands how they will need tosacrifice for a few years as the business grows. Do this now, notafter you start your business. "Cut your personal expensesdown to the bone," Chasen says. "Be prepared to take aslittle out of the business as you possibly can so you allow it toflourish."

Credit card debt makes you look like a risk, so get rid of it orat least minimize it, says Mike Sherman, an SBA loan officer withCornerstoneBank in Atlanta. Credit card debt "isjust that much more money taken out of the business to sustain alifestyle," he says. "It looks better when [a start-up]comes in to borrow money and they have no personal debt." Ifyou're overextended on your credit cards, considerconsolidating all this debt, possibly into a mortgage on your home."Get that monthly payment as low as possible," Shermansuggests.

The majority of start-ups Sherman lends to are franchise operations,which are safe bets from a banker's perspective. But the fewnon-franchised start-ups he's funded over the years have a fewthings in common. First, these BIZ Experiencess have good, in-depthbusiness plans and solid presentation skills. Second, they haveattractive equity--a good home and so on--and bring their own cashto the table, anywhere between $10,000 and $20,000 to secure a$100,000 bank loan, for example. "If they're serious aboutgetting into business, they have to make sure they have cashavailable to put into the business," Sherman says.

Lenders will run your credit report before you've warmed thechair across from them, so having a good credit score is essential.Get a copy of your credit report before you approach lenders. Thatway, you can anticipate questions they'll have about latepayments, collections, judgments and so on. If you have a businesspartner, answer the hard questions--who will be majoritystockholder, for example--before you seek funding. Professionaladvice from an attorney or a CPA looks good to bankers, too."It makes me think [the BIZ Experiencess] know what they'redoing," Sherman says. "All these things should be workedout between two parties before they come to the table."

Taking the time now to assess your emotional, mental andfinancial fitness will make you stronger for what lies ahead. Witha little bit of thought and planning, you'll find that yourdream business can turn out exactly as you dreamed.