Opinions expressed by BIZ Experiences contributors are their own.
No doubt about it: The women's market is proving to be thesporting industry's hottest commodity these days.
That's good news for Girl World Sports Inc., a $3 millionHouston apparel design and manufacturing business. Launched in1996, the company's three founders have their T-shirts, hatsand tank tops on shelves nationwide in well-known retail outletssuch as Lady Foot Locker.
Their bestsellers include colorful T-shirts sporting sayingssuch as "Games Real Girls Play" and "Girls Rule theCourt," as well as baseball caps imprinted with the words"Go Girl."
"It's all about attitude verbiage," says BridgetDegan, 38, who launched the business with fellow sports loversEllen Krantz, 35, and Sasha Milby, 32.
Their timing couldn't have been better. Mega-manufacturerChampion now uses Girl World graphics exclusively on its officialWomen's National Basketball Association T-shirt line. Lookslike their hoop dreams are fast becoming reality.
Shining Examples
Time for the 1998 North Star Awards!
By Charlotte Mulhern
It's that time of year again--time for supporters ofwomen-owned businesses to earn some recognition from the annualNorth Star Awards program. Established two years ago by theNational Association of Women's Business Advocates (NAWBA), theprogram honors organizations that are committed to the advancementof women's business.
Four winners will be selected; award recipients will beannounced on October 13, and applications are due by August 28. Forinformation, contact Mollie Cole at (312) 814-7170 or mcole@commerce.state.ill.us
Contact Source
Girl World Sports Inc., 1022 Wirt Rd., #312, Houston, TX77055, (800) 729-9233.
