Logo Notions What does your business do? A good logo tells the story.
Opinions expressed by BIZ Experiences contributors are their own.
Definition is a part of every business, whether it'sdefining your product or service, market or advertising strategy.But combining all that defines your business into a concise visualmessage--your company logo--is one of the most challenging tasksyou'll face.
"A logo has to sum up your business in one smallstatement," says Kevin Daniels, a designer for text &image, a Huntington Beach, California, graphic design firm.
When designing a logo for your company, follow the guidelinessuggested by Daniels:
- Begin the design process by brainstorming. Sketch about 12 to15 ideas; then choose the top three. Bounce your favorites offfamily and friends before deciding which is the best.
- The feeling your logo conveys should be appropriate to yourbusiness. "If you're a lawyer, you may want to dosomething conservative and classic," Daniels says. Consideryour target market, and ask yourself whether your potentialcustomers will be attracted by your favorite font and colors.
- Design your logo so that it's easily reproducible in allsizes. It needs to be simple and should consist of an icon ratherthan a photograph, which may be indecipherable if enlarged orreduced significantly.
- Create a logo that can be reproduced in black and white so thatit can be faxed or photocopied.
- If you use colors in your logo, use them consistently."Decide ahead of time if your logo is going to be black andwhite or a certain color," says Daniels. Then stick with thecolors you choose.
Most important, once your logo is in place, don't change it.Daniels says, "Your logo needs to represent your product orservice as it is right now and still represent it successfully 10years down the road."
Contact Sources
text & image, (714) 901-4905
