Question: My partner and I are launching a conciergebusiness. Do you have any suggestions for successfully retainingclients?
Katie M. Klute
Richland, WA
Answer: Retaining clients depends primarily on customersatisfaction and keeping your service top-of-mind.
Consider what you could offer that would add value to your service.Ask customers what you can improve and, once you've made thosechanges, let them know in a newsletter-via fax, e-mail or snailmail-that explains what you're offering and provides assortedhow-to tips. Send out clever postcards and announce reasons forcustomers to visit your updated Web site.
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