Beauty Mogul Bobbi Brown Enters Food and Wellness Space With a Chia Bar for Charity All proceeds from the snack, launched on International Women's Day, will go to Girls Inc.
By Stephen J. Bronner Edited by Dan Bova
Bobbi Brown, who left her eponymous makeup line in 2016, has launched a collaboration with snack company Health Warrior, marking her first foray into the food and wellness space.
All proceeds from the limited-edition dragon fruit chia bar will benefit Girls Inc., which provides mentorship and training for girls ages 6 to 18.
"I've been a fan of [Health Warrior's] chia bars since they launched, and I was really excited to be part of an amazing program to help women," Brown tells BIZ Experiences.
Related: Beauty BIZ Experiences Bobbi Brown Explains the 'Secret Sauce' to Building a Brand Loved By Everyone
Brown's current project is justBobbi, a platform for wellness, beauty and travel, which also has concept shops within Lord and Taylor. No only were these bars a chance to raise money for Girls Inc., Brown says, but also to test the waters in the health and wellness space, as her other products launch in April.
It's a savvy move to introduce a name that has been synonymous with makeup for more than decades into a new category.
"We wanted to make sure that it reflected who I am as a brand," she says.
The bars will be available in boxes of 15 for $19.99 in justBobbi shops in Lord and Taylor, HealthWarrior.com and other retailers later this month.
