Shrabona Ghosh: Page 10
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ITC's Marketing Wizard: Shuvadip Banerjee, Chief Digital Marketing Officer
The FMCG giant's successful campaign #MyFantasyAdWithSRK broke the Internet and in just a few weeks of launch had 10 lakh participants
Why FMCG Companies Are Seeing An Uptick In Rural Demand
Focusing on rural distribution, enhancing supply chain, leveraging local partnership, consumer activations are some of the measures by FMCG companies such as Dabur, GCPL, Bikano, to ramp up penetration in the remotest of pockets
82% Indians Believe Poll Candidates Should Not Use Generative AI In Promotional content: Adobe
With the ongoing elections, now is the time to embrace protective technologies like content credentials to rebuild trust in the digital ecosystem
What's Fuelling Growth Of Indian Aviation's International Ambitions?
In April 2024, India's international airline capacity reached 7.3 million seats, an increase of 17 per cent from the 6.2 million seats scheduled in the same month in 2019. This change can be attributed to a noticeable shift in spending patterns that emerged after the pandemic, as evident in the increasing inclination of Indians towards international leisure travel
Polls To Result In Muted Demand For Domestic CVs: ICRA
Domestic commercial vehicles wholesale volumes saw a moderate increase of 14 per cent on a YoY basis in April 2024, although declining 27 per cent sequentially due to the pause in infrastructure activities with the enforcement of the Model Code of Conduct
Q4 Results: Cement Companies Bullish About a Positive Outlook This Fiscal
Demand across all sectors continues to remain robust; this will further be augmented by post Lok Sabha elections as the Centre and states are expected to retain their focus on the development agenda
