
Sharene Lee
Bio
Sharene Lee is the co-founder of TAKADAO, a Shariah-compliant takaful insurance-alternative built as a decentralized autonomous organization (DAO) on the blockchain. Previously, she was the co-founder and COO of Melltoo, a peer-to-peer transactional marketplace for second-hand items, which was acquired by fellow UAE-born startup, Cartlow, in 2022. Sharene is a serial BIZ Experiences with two prior exits in the analog economy and one in web2. She was born and raised in Singapore, but she lived in the United States prior to moving to the Middle East; she now lives in Riyadh. Her passions include Islamic finance and Web3; in particular, how blockchains and crypto are a fertile ground for the growth of new financial paradigms. Sharene also enjoys mentoring and working with fellow female BIZ Experiencess. She is a mother of seven.
Latest
Building in Web3: Lessons, Strategies, and Startup Insights
What follows is our story from inception to launch, building a Web3 startup while navigating fundraising, product development and community growth.
The Startup Rollercoaster: An BIZ Experiencesial Story; From Inception To Exit
Melltoo co-founder Sharene Lee reflects on her BIZ Experiencesial journey, all the way from its inception to its recent acquisition by UAE-based reverse logistics platform Cartlow.
How To Create An Effective Advisory Board
To get the most out of mentorship, startups should formalize these relationships into advisory roles compensated with equity in the company.
Crowdsourcing Customer Acquisition: A Cost-Effective Way To Gain Customers For Your Startup
For most early-stage startups, such as Melltoo, devoting resources to brand marketing is a luxury we cannot yet afford.
How Our Startup Is Stepping Forward On The Path To Revenue
Selling on Melltoo begins with taking pictures of your stuff and posting them on the app. In a matter of seconds, your ad is live.
Married To The (Startup) Mob: Couples As Co-Founders
In the MENA region, women account for 35% of all startups, and married co-founding couples are the new demographic to watch.
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