Mike Allton

Bio

Mike Allton is a virtual event strategist at The Social Media Hat & Head of Strategic Partnerships at Agorapulse. He hosts The Virtual Event Strategist Podcast and he is the co-author of The Ultimate Guide to Social Media Marketing with Jenn Herman, Stephanie Liu, Amanda Robinson and Eric Butow.

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Latest

Marketing

The New Opportunities That Virtual Event Are Bringing to Businesses

Pandemic restrictions may have eased, but multi-session online happenings are here to stay.

Marketing

Fake Accounts and Bots: Is Marketing on Twitter Worth It?

With a user base comprised by seemingly endless fake accounts, should businesses still pursue this platform?

Growing a Business

7 Deadly Sins Of Virtual Events

Avoid this septet, and you'll likely create an experience that's remarkable and cherished.

Social Media

How to Recreate Live-Networking Via Virtual Table Talks

Platforms like Facebook's Messenger Rooms have met the moment of our socially distanced era.

Social Media

5 Ways to Step into TikTok

If you want to attract young people, consider creating videos on TikTok in communities that dovetail with what your business offers.

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