Melissa Packham

Bio

Melissa Packham is a brand and marketing strategist with 20 years of experience. Having had bottom-line responsibility for household-name brands and having managed millions in marketing spend, she now works with companies to grow, innovate and connect with their audience - sustainably and ethically.

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Latest

Branding

Is Launching a New Brand the Right Move for Your Company?

Not all new ideas need a new brand. How to think strategically about introducing innovation into a brand portfolio to best further objectives and vision.

Marketing

¿El lanzamiento de una nueva marca es el movimiento adecuado para su empresa?

No todas las nuevas ideas necesitan una nueva marca. Cómo pensar estratégicamente acerca de la introducción de la innovación en una cartera de marcas para mejorar los objetivos y la visión.

Branding

4 Signs You Need To Realign With Your Brand Values

How to identify if your brand values are still guiding your business and how to recalibrate if they're not.

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