Johnny Hughes

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Marketing

Want to Be Discovered in AI Search? These Are the Sources That Matter

As AI platforms like ChatGPT and Perplexity reshape how users discover information, brands must shift from traditional SEO to strategic AI citation optimization to remain visible.

Science & Technology

My Employees Are Using DeepSeek. Should I Be Concerned?

AI-powered platforms like DeepSeek offer compelling advantages, but they also introduce serious security risks that business leaders must consider.

Marketing

Why Every Brand Needs an Influencer Strategy (Yes, Even Yours)

If your brand hasn't yet embraced influencer marketing, the time is now. It's not just a trend — it's a proven strategy that can elevate your brand, build trust and drive growth. Yes, even for your business.

Marketing

How to Win Black Friday and Cyber Monday This Year with AI

As Black Friday and Cyber Monday continue to break sales records, businesses must use every tool available to stand out in the market. This article explores how AI-driven strategies can enhance personalization, streamline operations and drive revenue across channels during BFCM.

Marketing

En contenido "basura" de la IA está por todos lados — Te explicamos cómo las empresas pueden romper este ciclo

La "basura" de la IA es la más reciente versión del desorden digital. Es el contenido de relleno producido por herramientas de inteligencia artificial que priorizan la velocidad y la cantidad sobre la sustancia y la calidad. Aquí te mostramos cómo evitarlo si eres dueño de un negocio.

Marketing

AI Slop is Everywhere We Look — Here's How Businesses Can Avoid the AI Slop Cycle

AI slop is the latest iteration of digital clutter. It's the filler content produced by AI tools that prioritize speed and quantity over substance and quality. Here's how to avoid it as a business owner.

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