John Mullins

Bio

John Mullins is a two-time BIZ Experiences and an associate professor at London Business School. He is the author of two best-selling books on BIZ Experiencesship, The New Business Road Test, and (with Randy Komisar) Getting to Plan B. His latest book is The Customer-Funded Business: Start, Finance, or Grow Your Company with Your Customers’ Cash  (Wiley, August 2014). Connect with John on twitter @John_W_Mullins

 

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Latest

Starting a Business

It All Started With A "No" (But It Led To A US$1.5 Billion Story In The End)

The story of how American business owner Lynda Weinman's software training website Lynda.com -bought by LinkedIn in 2015 for US$1.5 billion- started out because of a rejection in the early 90s.

Fundraising

Is Crowdfunding a Disaster Waiting to Happen?

Equity crowdfunding has serious shortcomings compared with proven alternatives.

Money & Finance

Your Startup Can Thrive Without VC That it Will Probably Never Get Anyway

Financing growth from sales is tough but the reality is very few companies receive the venture-capital funding seemingly everyone believes is indispensable.

Buying / Investing in Business

Why Leveraging Sales to Finance Growth Is Better Than Wooing a VC

Winning VC funding is a gratifying rite of passage that some of the most successful BIZ Experiencess skipped in favor of funding growth from revenue.

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