Jim Freeze

Bio

Jim Freeze is senior vice president and chief marketing officer at Aspect, involved with the company's corporate vision and strategy.

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Latest

Marketing

Rotten Customer Service? 5 Things Marketers Can Learn From Consumers.

Marketing insights can help companies improve their bottom line.

Marketing

Avoid These 5 Customer-Care Traps

Recognize your company's approach to clients and the potential pitfalls your business can fall into. Develop a strategy in response.

Branding

Leading, and Surviving, a Company Rebranding Effort

Advance your company's legacy by transforming it. Tread carefully with key constituency groups.

Data & Recovery

The Internet of Things Demands That Customer Service Catch Up

The winning companies will figure out how to deliver a seamless and exceptional experience that satisfies users -- before they even ask for it.

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