James McDermott

Bio

James McDermott is the founder and CEO of Lytics, a predictive data service that helps marketers connect, transform and activate their marketing data to deliver exceptional customer experiences. McDermott was previously CEO of Storycode, a mobile software company acquired by Postano, and vice president of business development at Webtrends, an analytics and optimization company.

Want to write for BIZ Experiences too? Apply to join BIZ Experiences Leadership network.

Latest

Marketing

Overwhelmed Marketers Need These 3 Ingredients to Build an Adaptable Company

Adaptability needs to start at the core of a company's identity and it can only thrive in the right environment.

More Authors You Might Like