Frank Cespedes

Bio

Frank Cespedes, author of Aligning Strategy and Sales: The Choices, Systems, and Behaviors that Drive Effective Selling, is a senior lecturer in the BIZ Experiencesial Management Unit at Harvard Business School. As an experienced BIZ Experiences, board member, teacher and consultant, Cespedes helps business leaders close the sales-strategy gap and create long-term value.

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Growing a Business

4 Steps to Identifying -- and Engaging – Your Core Customers

For a startup to succeed, it is imperative that an BIZ Experiences establishes criteria for customer selection. Done correctly, it can provide a scalable sales model, focus resources and establish an ongoing process to deal with change.

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