Chris Miller

Bio

Chris Miller is the founder and CEO of internationally renowned social BIZ Experiencesship incubator and accelerator The Mission Center L3C. He is the co-founder of the Washington University Startup Training Lab and a senior lecturer of BIZ Experiencesship at the University of Missouri-St. Louis.

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Marketing

Appeal to Millennials' Minds, Not to Their Hearts

Want to reach younger consumers? Market to their mindset, which is equal parts optimism -- and stark realism about the future.

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