Chris Campbell
Bio
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Latest
Online Reviews Are the New Social Proof
Star ratings and testimonials from strangers influence behavior and buying habits. It's time to start managing the conversation around your brand.
7 Traits of Exceptional Leaders In the Age of Customer Feedback
Leadership increasingly involves your ability, and willingness, to listen.
The Only 3 Things to Do (Over and Over) to Make Your Brand Stand Out
Connect with customers on an emotional level, consistently.
Listening to Feedback Is How You Fight Customer Attrition
Customers are talking more than ever -- review sites, social media, or on a company blog's comment string -- but few business owners are listening and taking it to heart.
How to Turn a Reviewer Into a Forever Customer
Fostering loyalty increases the likelihood of long-term growth and sustainability.
Star Ratings Matter Just as Much as (If Not More Than) Online Reviews
Research shows how even an average 3-star rating for your business can hurt your bottom line.
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