Ben Jeffries

Bio

Ben Jeffries, CEO of Influencer, the agency he co-founded with OG YouTuber, turned BIZ Experiences, investor and King’s Trust chair, Caspar Lee. Under his leadership, Influencer has grown into a global powerhouse, with a team of 150+ industry experts and offices across North America, Europe, and the Middle East. The company works with some of the world’s biggest brands—including Google, Coca-Cola, Amazon, Microsoft, TikTok, and Meta—helping them build real, meaningful connections with creators and their audiences.
 

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Growth Strategies

The Death Of Vanity Metrics: How to Find the Right Creators for Your Brand

In 2025, successful influencer marketing will focus on engagement, community-building, and platform-native strategies—moving beyond vanity metrics to create meaningful, long-term brand growth.

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