Adam Root

Bio

Adam Root is a founding partner at Tricent Capital, a venture capital firm based in San Francisco that makes data-driven investments to deliver frequent, consistent and rapid returns for investors while creating life-changing economic events for investors. Formerly the co-founder, CTO and COO at SocialCentiv, Root supports Tricent's portfolio companies by mentoring executive teams on software engineering, user experience, market sales and customer service. 

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Latest

Buying / Investing in Business

VCs Want to See Product-Market Fit: Here's How to Prove It

Yes, you can pry a little money from cautious investors' hands -- if you can demonstrate strength in these four metrics.

Social Media

Twitter Is Proof That Founders Make the Best CEOs

Research shows that founders have a long-term vision for their companies that hired CEO typically lack. The return of Jack Dorsey to Twitter is a high-profile example.

Starting a Business

Take 4 Steps Back to Move Your Small Business Forward

Find out what it means to invest 'from the inside out,' so your payoff will be well worth the grind.

Leadership

4 Ways Tech Leaders Can Focus on Customer Success

You need to take the reins and make a connection between leadership and customer success by implementing policies that unify and educate.

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