Aaron Keller

Bio

Aaron Keller is a founding partner and the managing principal of Capsule, a brand design agency in Minneapolis. He has lead brand development, strategy, research and naming for more than 15 years, working with brands as large as Jack Daniel's, Target and 3M, and as small as one-person startups. He has written two books on the subjects of logo and package design: Design Matters//Logos and Design Matters//Packaging.

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Latest

Branding

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Marketing

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Branding

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Do a thorough inventory of such things as the company's brand assets and messaging to assure the highest value upon a transition in ownership.

Social Media

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Consider these four elements as you plan your strategy to engage with potential customers.

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